Workplace from facebook
Global campaign
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The average person will spend over 90,000 hours at work in their lifetime. Naturally, we bring parts of our personal lives into our professional spaces—those small, human touches that make work feel more like home. Whether it’s a plant, a child’s drawing, or a quirky mug, these objects reflect who we are and help create more relatable, human-centred environments.
Inspired by this idea, we developed a bold campaign that celebrated these everyday "things," using them as visual anchors to bridge the personal and professional. To further connect the concept with the platform, I integrated Facebook's iconic emoji language into the campaign typography, creating a distinctive visual identity that felt both expressive and familiar.
The result was a campaign that stood out in the often-crowded SaaS and enterprise space cutting through with emotional relevance and strong visual impact.
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Role: Art direction, OOH, Website, Digital and Print design
Team: Workplace Brand Studio and Conkerco
Team: Workplace Brand Studio and Conkerco
Photography: Richard Pullar
Website: workplace.com
