Workplace from facebook
Global campaign
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The average person will spend 90,000 hours at work over their lifetime. People being people, we can’t help but bring something from our personal life into our working life. Those little personal touches that make our work environments feel more human, be it a plant, a child's drawing or a quirky mug are all things that make us who we are.
I created a bold campaign using these "things" and introduced the Facebook emoji's into our typography helping connect the two platforms. As a result of this the campaign was able to cut through the SaaS and Enterprise categories with great success.
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Role: Art direction, OOH, Website, Digital and Print design
Team: Workplace Brand Studio and Conkerco
Team: Workplace Brand Studio and Conkerco
Photography: Richard Pullar
Website: workplace.com
