I’m a multidisciplinary Design Director with a strong focus on art direction, brand identity, and visual communication. I work with forward-thinking brands, creative studios, and in-house teams to solve strategic business challenges through thoughtful, insight-driven design.
With expertise spanning brand development, digital design, motion, campaign execution, UI/UX, and systems thinking, I bring both a conceptual mindset and a hands-on approach to my work. Whether leading a team or crafting detailed design deliverables myself, my goal is always to create work that not only stands out visually, but delivers real impact cutting through the noise and building lasting brand equity.
I thrive at the intersection of strategy and craft, partnering closely with clients across consumer and B2B sectors to create cohesive, meaningful brand experiences that scale across platforms and touchpoints.
Most recently, I’ve worked in-house with Intercom and Meta Reality Labs, helping to evolve and expand their visual languages, embed brand consistency across teams, and deliver high-quality design systems that align with product, marketing, and future-facing innovation.
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Clients:
Bollinger, British Red Cross, Coca Cola, Condeco, Concious Advertising Network, Craghoppers, Diageo, Disney, Facebook, Franke, Fujifilm, Fujitsu, Glenfiddich, HP, IHG Hotels & Resorts, Intercom, Jabra, Jeep, JLL, Kelloggs, Lloyd’s of London, Lotus Cars, Mazda, Mcdonalds, Meta, Molsen Coors, Natwest Group, Norwich Union/Aviva, P&G, Patek Phillipe, Philip Morris, Pigment, Reality Labs, Samsung, Stannah, Stotles, Square, Timberland, Vodafone, Valliant, Waterstones and Workplace from Meta
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Contact:
+44 (0)7834413969
hellosimontoydesign@gmail.com
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Experience:
Natwest Group, Pigment, stoles, Intercom, John Lewis & Partners, Nile HQ, Oliver, WorldRemit, Workplace Brand Studio (Meta) and Reality Labs (Meta)
July 2020 – Present
Visual Design & Art Direction
(Advertising, Art Direction, Branding, Digital design, Display graphics, Exhibition, Internal communications, UI & UX)
gyro London
December 2015 – July 2020
Head of Design / Design Director
Leo Burnett London and Arc Worldwide London
October 2012 – December 2015
Designer / Art Director
Freelance
Leagas Delaney London
January 2011 – October 2012
Designer / Art Director
Altadicta London, BLAC London and ZONE Content London
August 2009 – January 2011
Designer / Art Director
Freelance
The Pepper Corporation London
January 2008 – August 2009
Designer / Art Director / Creative
Wunderman Impact London, Iris London, Grey London, Columns Design London and 032 Design Suffolk
June 2006 – January 2008
Designer/Art Director
Freelance