I’m a Design Director with a love for bringing ideas to life through art direction, brand identity, and visual storytelling. I work with brands, creative studios, and in-house teams to tackle challenges in a way that feels thoughtful, creative, and human.
My background spans brand building, digital design, campaigns, UI/UX, and design systems. I like working at both the vision level and in the details of the craft. For me, great design isn’t just about looking good, it’s about making a real impact and creating work that people actually connect with.
I focus on connecting clear ideas with strong execution, building brand experiences that feel consistent and meaningful across every touchpoint.
Recently, I’ve been part of in-house teams at Intercom and Meta Reality Labs, where I helped evolve their visual languages, strengthen brand consistency, and create design systems that support both today’s needs and future innovation.
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Clients:
Bollinger, British Red Cross, Coca Cola, Condeco, Concious Advertising Network, Craghoppers, Diageo, Disney, Facebook, Franke, Fujifilm, Fujitsu, Glenfiddich, HP, IHG Hotels & Resorts, Intercom, Jabra, Jeep, JLL, Kelloggs, Lloyd’s of London, Lotus Cars, Mazda, Mcdonalds, Meta, Molsen Coors, Natwest Group, Norwich Union/Aviva, P&G, Patek Phillipe, Philip Morris, Pigment, Reality Labs, Samsung, Stannah, Stotles, Square, Timberland, Vodafone, Valliant, Waterstones and Workplace from Meta
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Contact:
+44 (0)7834413969
hellosimontoydesign@gmail.com
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Experience:
Natwest Group, Pigment, stotles, Intercom, John Lewis & Partners, Nile HQ, Oliver, WorldRemit, Workplace Brand Studio (Meta) and Reality Labs (Meta)
July 2020 – Present
Visual Design & Art Direction
(Advertising, Art Direction, Branding, Digital design, Display graphics, Exhibition, Internal communications, UI & UX)
gyro London
December 2015 – July 2020
Head of Design / Design Director
Leo Burnett London and Arc Worldwide London
October 2012 – December 2015
Designer / Art Director
Freelance
Leagas Delaney London
January 2011 – October 2012
Designer / Art Director
Altadicta London, BLAC London and ZONE Content London
August 2009 – January 2011
Designer / Art Director
Freelance
The Pepper Corporation London
January 2008 – August 2009
Designer / Art Director / Creative
Wunderman Impact London, Iris London, Grey London, Columns Design London and 032 Design Suffolk
June 2006 – January 2008
Designer/Art Director
Freelance