Waterstones
Brand Campaign
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Waterstones sought to craft a compelling campaign that celebrated the distinctive and tactile experience of discovering books in a physical bookstore, contrasting it with the often impersonal nature of digital purchases.
I designed a visually striking series of posters that were strategically deployed both in-store and across digital channels. Through thoughtful use of typography, imagery, and composition, the campaign evoked the sensory joy of browsing shelves, the serendipity of unexpected finds, and the unique atmosphere that only a brick-and-mortar bookshop can offer.
This design-led approach not only encouraged audiences to reconnect with the magic of physical bookstores but also reinforced Waterstones’ position as a cherished cultural destination for readers and book lovers alike.
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Role: Art direction and Print design
Team: Simon Toy and Nigel Roberts
Team: Simon Toy and Nigel Roberts
