JLL
LGBT Campaign
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JLL wanted to highlight the great work they do in making the LGBT community of employees more inclusive within the organisation globally. I used the ‘Gilbert’ font inspired by Gilbert Baker, the creator of the Rainbow Flag to help promote their message #buildingpride.
This symbolic font promoted a diverse and inclusive workplace helping JLL become responsible employers and a market leader for LGBT rights. This foresight helped JLL and its clients become more motivated and inclusive as a company worldwide.
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Role: Art direction, OOH, Digital and Print design
Team: Simon Toy and George Follen
