Jabra
Branding and Visual Design
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Jabra is a global leader in audio technology, spanning consumer, business, professional, and medical sectors. Renowned for their deep expertise in sound innovation and their unrivalled understanding of the human ear, they continuously push the boundaries of what's possible in personal audio.
In partnership with Jabra, I was commissioned to create and develop a complete brand identity and supporting assets for the launch of their new sport-focused earbuds, the Jabra Elite Sport. Centred around the campaign line “True Wireless, True Freedom,” I helped bring the product story to life through a range of deliverables including a brand film, out-of-home advertising, digital content, and a comprehensive set of brand guidelines.
Additionally, I collaborated with Jabra’s internal teams to design a companion app that worked in sync with the headphones, extending the product experience across physical and digital touchpoints.
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Role: Art direction, OOH, Website, UX, UI, Digital and Print design
Team: Simon Toy, Richard Hope and Frank Harnett
Team: Simon Toy, Richard Hope and Frank Harnett
