Glenfiddich
Brand Awareness
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As the brand guardian for Glenfiddich, I was responsible for shaping and applying a clear brand vision that embodies and amplifies the core pillars of the company. By ensuring consistency and integrity across all touchpoints, I helped harness these foundational values to strengthen Glenfiddich’s identity and market presence, maintaining its reputation as a leader in the premium whisky category.
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Role: Art direction, OOH, Digital and Print design
Team: Simon Toy and Rob Petrie
Team: Simon Toy and Rob Petrie
