Conscious Advertising Network
Brand Campaign + Identity
_
The Conscious Advertising Network is a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising. They have six manifestos; Anti Ad-Fraud, Diversity, Informed Consent, Hate Speech, Children’s Wellbeing and Fake News. I created their identity along with 6 brand awareness posters and provided online content to help promote their cause.
I delivered a brand campaign which went that extra mile by evoking a reaction through visual perceptions. By creating this look we helped CAN ‘make a difference’ in their fight against industry ethics.
_
Role: Art direction, OOH, Digital and Print design
Team: Simon Toy and Steve Drew
Team: Simon Toy and Steve Drew
