Conscious Advertising Network
Brand Campaign + Identity
_
The Conscious Advertising Network (CAN) is a voluntary coalition of over 70 organisations working to ensure that the ethics of modern advertising keep pace with technological advancement. Their mission is structured around six core manifestos: Anti Ad-Fraud, Diversity, Informed Consent, Hate Speech, Children’s Wellbeing, and Fake News—all aimed at fostering a more responsible and inclusive advertising industry.
I was asked to develop CAN’s brand identity, along with a series of six awareness posters, each representing one of the manifestos, as well as digital content to amplify their message online.
The campaign was designed to provoke thought and spark conversation, using bold visual language to challenge perception and encourage engagement. By crafting a distinctive, purpose-driven aesthetic, we helped CAN not only raise awareness but also reinforce their commitment to driving meaningful change within the advertising ecosystem.
_
Role: Art direction, OOH, Digital and Print design
Team: Simon Toy and Steve Drew
Team: Simon Toy and Steve Drew
